Apple News May Expand Ways Publishers Can Sell Ads, Enable Micropayments

Apple News attracts millions of monthly readers on iPhone and iPad, but some publishers have been reluctant to adopt the platform due to limited revenue and hassles placing ads alongside content. Fortunately for publishers, that could soon change.


Ad Age reports that Apple eventually plans to allow publishers to use the ad tech they already employ on their sites, such as Google’s DoubleClick for Publishers, to deliver third-party ads in the Apple News app.

The report, citing multiple unnamed publishers, claims Apple also plans to enable micropayment options so people can access articles “for cents at a time,” but no specific details were provided.

The changes, which reportedly remain at least a few months away from being implemented, could lead to increased revenue for publishers, who in turn may find participating in Apple News to be more worthwhile.

Apple recently updated its Advertising Guide for Apple News to indicate that third-party ad tags can be used to serve third-party Standard, Double, Large, MREC, Interstitial, IAB 300×250, and IAB 728×90 ads on iOS 10.3 and above.

Watch: Drone Footage of Apple’s ‘Spaceship’ Campus That’s Nearing Completion

Watch: Drone Footage of Apple's 'Spaceship' Campus That's Nearing CompletionDrone footage of the ongoing construction of Apple ‘Spaceship’ Campus 2 have been quite regular, and the latest one comes from aerial documentarian Matthew Roberts. His latest video gives us a full-blown aerial tour of the majestic campus giving us a sneak peek at the auditorium, R&D facility, the parking space, and even the new fitness centre for employees. The video also hints that the construction might be nearing its end.

Roberts has been releasing monthly video updates of the Apple Campus 2 in Cupertino since March this year. Apple got a go ahead to build the spaceship-like campus in November 2013. The latest video shows us the progress the construction has made, and it looks like the work is nearing completion.

Drone footage of the ongoing construction of Apple ‘Spaceship’ Campus 2 have been quite regular, and the latest one comes from aerial documentarian Matthew Roberts. His latest video gives us a full-blown aerial tour of the majestic campus giving us a sneak peek at the auditorium, R&D facility, the parking space, and even the new fitness centre for employees. The video also hints that the construction might be nearing its end.

Roberts has been releasing monthly video updates of the Apple Campus 2 in Cupertino since March this year. Apple got a go ahead to build the spaceship-like campus in November 2013. The latest video shows us the progress the construction has made, and it looks like the work is nearing completion.

The building’s circular spaceship-like structure is seen taking shape, with glass panels now being installed. The video claims that the company’s Research and Development wing exterior is nearing completion, with glass panels’ installation already underway.

The fitness centre dedicated to employees spans 10,000 sq. ft. on the campus. The car parking area can house as many as 11,000 vehicles at one time. Roberts claims that the parking structure solar panels are about 95 percent complete. These solar panels will be capable of producing 16-megawatts of power, and additional 4 megawatts of power will be supplied by fuel cells. The combined electricity could power as many as 3000 homes, sufficient to power the campus even during events like launches and WWDC, Apple’s annual developers’ conference.

The campus will need a total of 3,000 glass panels to build the spaceship campus. The video claims that about 1.2 million square feet of glass will be used at the Apple Campus 2. The in-house auditorium and visitor centre is also seen taking shape. It spans across 120,000 sq. ft. and provides seating for 1,000 people. It will include a large lobby area with kitchen facilities. This is where Apple is expected host all of its events in the future.

The parallel project of additional buildings along North Tantau Avenue has also been documented. In some areas, the foundation work has begun, while other buildings are being constructed rapidly. Roberts also captures the bizarre mountain of dirt collected at the construction site, which he claims will be used for landscaping later. Of course there is plenty of work that is still left, but comparing it to last year’s video, the campus construction has come a long way in one year. The campus is expected to be ready by sometime next year.

Apple Considering Tidal Music Purchase: Report

Apple Considering Tidal Music Purchase: ReportApple is exploring the purchase of rival music streaming service Tidal, which is run by rap star Jay-Z, the Wall Street Journal reported Thursday.

The paper said Apple is interested in using the company to beef-up its own year-old steaming serviceApple Music.

Talks between the companies are ongoing and might not result in a tie-up, the Journal said, citing unnamed people familiar with the matter.

Executives at Tidal have not spoken with Apple about being acquired, the Journal reported, quoting a Tidal spokesperson.

Apple declined to comment when contacted by AFP.

Tidal soared in popularity early this year after Beyonce released her latest album “Lemonade” exclusively on the service, although it was also broadcast in a film version on HBO and quickly made available on iTunes.

Tidal, which had a mixed reception after its relaunch last year, has heavily promoted exclusives, such as albums by Rihanna and Kanye West.

The company has been trying to seize some of the fast-growing streaming market from Spotify, which focuses on wide and easy access rather than exclusives.

Tidal subscriptions cost $10 or $20 monthly, depending on whether a user wants high-fidelity sound.

Jay-Z bought Tidal from Europe-based Aspiro early last year in a deal valued at slightly more than $56 million (roughly Rs. 376 crores).

Apple Sued Over Obscure Film by China’s Media Regulator: Court

Apple Sued Over Obscure Film by China's Media Regulator: CourtApple is being sued by China’s media regulator over rights to an obscure patriotic film, a Beijing court said Thursday, in the latest legal battle for the US tech giant in one of its crucial overseas markets.

China’s State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) claims that Apple has violated its exclusive online broadcast rights to the 1994 movie “Xuebo Dixiao” – whose title roughly translates to “Blood-Splatter our Strong Enemies” – by allowing viewers to access the film on the “Youku HD” app downloadable via the company’s online store.

SAPPRFT has filed suit against both Apple and the Chinese video streaming platform Youku, according to a statement posted on the official website of the Beijing Haidian District People’s Court, where the case has been received.

SAPPRFT believed the violation had cost the organization “huge economic losses”, the court statement said.

The little-known movie in question tells the tale of a young patriotic Chinese doctor who fights against Japanese occupying forces in the 1930s to open a hospital.

SAPPRFT has demanded that the two defendants immediately stop streaming the film, and together pay CNY 50,000 ($7,500 or roughly Rs. 5 lakhs) in damages, as well as approximately $3,000 (roughly Rs. 2 lakhs) in accrued legal fees, according to the court statement.

The case was “currently under further investigation”, it added.

Youku Tudou, known as China’s YouTube, was acquired last year by tech giant Alibaba for an estimated $4.8 billion (roughly Rs. 32,372 crores).

China is an increasingly important market for Apple as it deals with a slowdown in global smartphone sales.

The suit is the latest in a series of legal hurdles for the company in the world’s second-largest economy.

In mid-May, a court ruled that Apple had violated design patents of Chinese maker Shenzhen Baili for its iPhone 6 and iPhone 6 Plus, and would be barred from selling those models. Their sale has yet to be curtailed in China pending Apple’s appeal of the decision.

Last month, the company also lost a suit against a small maker of “iphone”-branded leather goods, with a Beijing court ruling that Chinese manufacturer Xintong Tiandi had not violated trademark law when using the word on wallets, handbags and phone cases.

US Man Claims Apple Owes Him a Fortune for iPhone Idea

US Man Claims Apple Owes Him a Fortune for iPhone IdeaA Florida man who claims Apple made a killing with his iPhone idea is suing the technology giant seeking billions of dollars.

A lawsuit filed in a federal court in Florida this week by Thomas Ross argued that Apple “hijacked and exploited” a design he came up with in 1992 for an “electronic reading device.”

He is demanding damages of no less than $11 billion (roughly Rs. 74,177 crores) and another $10 billion (roughly Rs. 67,435 crores) in restitution, as well as at least 1.5 percent of Apple’s worldwide gross sales going forward “as a reasonable royalty,” according to the complaint.

Ross, who is representing himself in the suit, outlined his vision in several diagrams. He used the drawings in a patent application that the US Patent and Trade Office declared abandoned in 1995 for failure to pay required fees.

Last year Ross copyrighted his concept drawings, and his lawsuit contends that Apple products and packaging violate that copyright and his intellectual property.

In court paperwork, Ross accused Apple of adopting a culture of “dumpster diving” instead of creating its own ideas and argued that the invention pictured in his abandoned patent application was “sucked into” the company’s product line in a move he equated with identity theft.

Apple launched the iPod MP3 player in 2001, and the first iPhone was introduced six years later.

Ross said in the filing that Apple did not comply with a cease-and-desist order he sent the company.

Apple did not reply to an AFP request for comment, but the California company was quoted in media reports as saying that the suit is without merit.

iPhone 7’s Lightning-Powered EarPods Leaked in Images

iPhone 7's Lightning-Powered EarPods Leaked in ImagesThe iPhone 7’s 3.5mm headphone jack mystery seems to be getting murkier. While conflicting rumours continue to surface, there is a different debate on what the accessory will be boxed in, if Apple decides to ditch the headphone jack. A recent report suggested that Apple will ship the regular 3.5mm EarPods in the box alongside a Lightning-to-3.5mm adapter – and not the Lightning-powered EarPods rumoured to accompany the 3.5mm jack lacking iPhone 7. However, a new leak has now surfaced revealing images of the Lightning-powered EarPods.

These images come out of Chinese social media site Weibo (via iPhone7.nl), and show the Lightning connector at the end of the EarPods. The connector appears to be a little larger than normal, and it could be to resolve user complaints about it being too easy to damage. In any case, these images could just very well be doctored, so we recommend you to take the leak with a pinch of salt.

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If the company loses the 3.5mm headphone jack, Apple is said to house two speaker grilles on both sides of the Lightning port. Whether the speakers will be on ‘monaural system’ or stereo is also uncertain. The company is also expected to be working on wireless EarPods, something on the lines of Bragi Dash. The removal will reportedly also help Apple reduce the thickness of the iPhone 7, while also making water resistance simpler to implement.

If all goes as tradition, the iPhone 7 will be released in the beginning of September. It is expected to come in three variants – iPhone 7, iPhone 7 Plus, and iPhone 7 Pro. The large variant is expected to come with a dual camera setup, a Smart Connector at the back, and a 3GB RAM bump. There is also a pegged new A10 processor, with a reimagined Force Touch Home Button.

iPhone 7 Tipped to Sport Force Touch Home Button

iPhone 7 Tipped to Sport Force Touch Home ButtonAs the launch date nears, the iPhone 7 is being subjected to leaks every single day. Today, we get more information on the changes that the Home button is expected to undergo. Apple may be changing the home button on this year’s iPhone, in favour of a new button that will sit flush with the rest smartphone.

The iPhone 7 Home Button is expected to use haptic feedback, instead of the physically pressed inwards button seen on previous versions. Business Insider reports that the iPhone 7 will have a ‘Force Touch Home Button’ which will understand the amount of pressure put on it, and act accordingly.

The report cites analysts at Cowen and Company, who did their ‘field research’ before making these claims. “Instead of a physical mechanism, Apple will use its Force Touch technology and a motor inside the iPhone to provide the sensation that the button is being physically depressed,” the report reads.

Apple is also rumoured to design next year’s iPhone to look like a single sheet of glass, and this move is just to get users adjusted to that change. While the physical home button is comforting, it does bring along a lot of hardware problems for Apple. It is one of the most common reported failure points in an iPhone, and it makes good sense for Apple to replace it with a flush button that sits on the same level as the rest of the smartphone.

The analysts also cater to the 3.5mm headphone jack removal rumour, and claim that it will finally be removed from the iPhone 7. If this is true, then the iPhone 7 may just be 1mm thinner than its predecessor. According to them, the next Apple smartphone offering is expected to be waterproof as well – something both the removal of the headphone jack and the new home button will help achieve.

(Also see: iPhone 7 Release Date, Specifications, and All Other Rumours)

In any case, Apple is pegged to unveil the iPhone 7 in September. It is projected to come in three variants; with a dual camera setup, 3GB RAM and a Smart Connector exclusive to the large variant. There is also an expected Space Black colour variant, replacing the age old Space Gray colour option. The Cupertino giant will do minimal design tweaks to the next offering, and will keep all the big goodies for its decade anniversary next year

iPhone 7 to Ship With New ‘Space Black’ Colour Variant: Report

iPhone 7 to Ship With New 'Space Black' Colour Variant: ReportApple’s next iPhone offering is said to come with minimal design changes, and focus on key tweaks in specs and hardware. While the most notable so far is the expected dual camera setup on the iPhone 7 Plus, and the possible removal of the 3.5mm headphone jack, a new leak points at a possible new colour variant for the iPhone 7.

The Cupertino giant may phase out the Space Gray colour option, and replace it with Space Black. There were earlier reports of a Deep Blue colour variant in the offing, but that doesn’t seem to be the case now.

This information comes from the same Macotakara blog which claimed earlier that Apple would introduce a Deep Blue colour option. “I have heard information that Space Gray would not be disconnected, but would be possibly updated to much darker colour. Also, the new colour would not be deep blue, but possibly formal black which is close to black.”

Additionally, 9to5Mac was also tipped the same information further cementing the rumour’s credibility. The publication later also shared some renders from @ShaiMizrachi and @appleidesigner showing off the Space Black colour iPhone option. Of course, the renders aren’t the exact depiction of the colour variant, but just illustrate what it may possibly look like.

The publication was also alternatively tipped about the Apple Watch 2, MacBook Pro, and the fully wireless Ear Pods. The Apple Watch 2 is expected to come with GPS support for better tracking even without the iPhone, The Workout app will also include tracking for swimming, which means the smartwatch will get better waterproofing abilities.

The report fuels the already circulating Oled touchscreen panel rumour on the next MacBook Pro. Aspreviously reported, the panel will embed Touch ID fingerprint sensor. Finally, the tipster revealed thatApple may be working on a fully wireless EarPods. If Apple is ditching the 3.5mm headphone jack on the iPhone 7, then this rumour holds a logical possibility as well.

Past rumours suggest that the iPhone 7 is said to see a shift in antenna bands to the edges of the smartphone, a Smart Connector on the large variant, new storage options starting from 32GB and extending till 256GB, apart from 3GB of RAM to power the dual camera setup on the larger iPhone 7 Plus variant. Apple is also expected to launch the next iPhone in three variants – iPhone 7, iPhone 7 Plus, and iPhone 7 Pro.

Apple Watch 2017 to Sport Micro-LED Display, Sharp to Provide iPhone Oled Display: Reports

Apple Watch 2017 to Sport Micro-LED Display, Sharp to Provide iPhone Oled Display: ReportsApple is currently making headlines for its upcoming iPhone 7, but the company must be working on other products in its portfolio. A fresh round of leaks gives us more details on the company’s efforts with the Apple Watch, and the rumoured integrated GPU display. There’s also new a report that claims that Apple plans to rope in a third company to manufacture its Oled displays for its next year’s iPhone.

Beginning with the Apple Watch, the Cupertino giant may be switching from LCD displays to Micro-LED displays for its 2017 iteration. Apple will reportedly not follow the same iPhone path for its smartwatch, and switch to the rumoured Oled displays. Instead, the company will opt for Micro-LED displays on the 2017 Apple Watch (claims Digitimes). Micro LED is equipped with better colour gamuts and brightness levels, when compared to LCD. It even uses less battery than LCD (hence more battery life on the Apple Watch), and can even be much thinner as it doesn’t require backlighting.

It is worth noting, that Apple had acquired LuxVue Technology in 2014, a company that specialised in Micro-LED displays. It appears that Apple is looking to put that acquisition to some use in its Apple Watch next year.

Furthermore, the company is apparently not giving up on its display business just yet. While theThunderbolt Display has been officially discontinued, BuzzFeed reporter John Paczkowski citing people familiar with the matter claims that Apple is working on a new display with an integrated GPU, as was previously rumoured. The display is said to sport a 5K (5120×2880 pixels) resolution, and is expected to be called the ‘Apple 5K Display’.

Lastly, the iPhone this year is expected to come with minimum design changes, with Apple stocking the big changes for the iPhone’s 10-year anniversary next year. One of the big rumoured features for next year’s iPhone is expected to be the switch to Oled displays. Now, Nikkei reports that Apple will rope in a third manufacturer to meet the demands of Oled displays for its iPhone. Alongside LG and Samsung, Foxconn-acquired Sharp will also be manufacturing the Oled displays for Apple.

“Sharp currently supplies display panels to Apple, but it does not own Oled technology yet. Foxconn has said it will invest 200 billion yen to help Sharp develop the technology,” the report reads.

(Also see: iPhone 7 Release Date, Specifications, and All Other Rumours)

The iPhone 7 this year is expected to be unveiled in September. Rumours claim that Apple is releasingthree variants, and the larger iPhone 7 Plus will come with a dual camera setup, 3GB RAM, and a possible Smart Connector at the back.

iPhone 7, iPhone 7 Plus Photo Leaks Reveal Camera Design Changes

iPhone 7, iPhone 7 Plus Photo Leaks Reveal Camera Design ChangesApple’s upcoming iPhone 7 has been the victim of many leaks, and the flow seems never to abate. The latest photos reveal some interesting details about the cameras on the iPhone 7 and iPhone 7 Plus. The photos also provide conflicting evidence for the inclusion of the 3.5mm audio jack, making the mystery murkier.

(Also see: iPhone 7 Release Date, Specifications, and All Other Rumours)

The photos from noted tipster Steve Hemmerstoffer show the back and the bottom portion of the iPhone 7. The back reveals a bump in the camera casing, revealing that the camera shall continue to protrude, but will come with a protective ring surrounding it.

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The camera hole is also a bit larger than its predecessor, and is placed near to the edge of the smartphone hinting at some changes in the camera hardware. It is rumoured that the iPhone 7 will come with a larger CMOS sensor, and these changes are a result of that upgrade.

The photos also show the bottom of the device, revealing the absence of the 3.5mm audio jack. With more free space, there are two speaker grilles alongside the Lightning port. A separate iPhone 7 Plus image reveals the dual camera setup at the back, something that has been rumoured on several occasions previously. On the iPhone 7 Plus, both the rear cameras are aligned horizontally right next to each other followed by the flash sitting beside it.

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It is surrounded by the same protective casing ring seen on the iPhone 7. In the current versions, the camera protrudes out of the iPhone 6s, iPhone 6s Plus, but without any protective ring for safety. Additionally, all the photos also attest to the antenna bands rumour, showing them placed on the edges of the smartphones.

(Also see: iPhone 7 to Ditch 3.5mm Headphone Jack, 2017 Model to Get Major Overhaul: Report)

While Hemmerstoffer’s leaks point to the absence of the 3.5mm audio jack, a separate leak from Weibo tells a different story. One more back casing photo was leaked on the social site, testifying to the larger camera on the back of the iPhone 7. However, in the post, the user postulates that the 3.5mm audio jack will not be removed from this year’s release.

(Also see: iPhone 7 to Ship With Regular 3.5mm EarPods, Lightning-to-3.5mm Adapter: Report)

In any case, we recommend that you take all of these leaks with a pinch of salt until the official announcement expected in September. The next iteration is expected to see minimal design changes with few but crucial upgrades. Apple is expected to unveil its upcoming offering in three variants – iPhone 7, iPhone 7 Plus, and iPhone 7 Pro.