A lot of start-up businesses use online platforms as their principal means of selling and advertising their products and services. This has benefited them a lot as they don’t necessarily have to play head-to-head with the huge players. This makes the internet a vital part in this process. However, this may now become a problem instead of a solution to many online and social media companies. In President Donald Trump’s current administration, he has raised concerns regarding shaking up some regulatory agencies and policies that might greatly affect the net neutrality laws. He has appointment AjitPai as the new Federal Communications Commission (FCC) head. FCC is an independent branch in the United States that regulates all interstate communications. This move might spark some changes in the internet playing field.
Some may not be familiar with what net neutrality means. It pertains to being able to enjoy an open network wherein internet service providers (ISP) allocate the information we send and receive in a neutral manner. It grants parity to all users regardless of the content. With this, everything in the internet realm is treated equally. The opposite of this, however, constitutes to partiality treatment among internet users. An ISP could charge an extra fee for those online businesses who wish to avail faster data. This will make an enormous impact in the online community. Companies such as Verizon and AT&T will be able to dictate which sites are prioritized if the latter is implemented. Some contents, websites, and applications may be blocked. President Trump appears to be siding with the ISP companies. He believes limiting the data speed to certain contents. However, preceding President Obama believed in net neutrality regardless of size or money.
With this proposed change, small businesses are expected to be affected the most. When ISP companies limit the speed of websites and apps, companies will be faced with a smaller market base. Those who are willing to pay a hefty amount of price will land on the top priority list. Only multi-million companies will be the ones to afford this as they want to keep their data connection stabilized. As for small businesses who rely heavily on their websites to bring in sales, the same course of action does not apply. This then created higher barriers of entry for those who depend on the internet to launch new products, create markets, and reach consumers. Growth and innovation may will now be limited. Online protests have been ongoing even from big tech companies such as Facebook and Twitter. They support the existing rules which are net neutrality and urge users to protest against the proposed change. Twitter believes that net neutrality is the foundation to a competitive and free enterprise market entry open for all types of people which extends globally. Some companies even went out of their way in posting videos explaining what net neutrality is. More than just the businesses, the communities of color will also be affected by this. With open internet workspace, everyone is allowed to speak up and share their thoughts. Once net neutrality is blocked, ISPs now have the authority to filter and block opposing voices from speaking freely on the internet. This will abolish online platforms as a means of speaking up.
While many may seem affected on the proposed changes, it is best to be aware and informed on the latest news and changes surfacing this matter. This holds much importance to those segments that will be directly affected. Several companies are doing their part by taking a stand and encouraging users to take part as well. It’s just a matter of time for some more Trump news as to how the changes for the net neutrality law will progress.